From the merchant guilds of ancient India to the startup buzz of Silicon Valley, who you know has long carried weight—often more than what you know. In a world where capital was scarce and knowledge closely guarded, connections weren’t just helpful—they were the real currency.
The phrase “It’s not what you know, it’s who you know” is so ingrained we rarely question it. But what happens when you know things and know people? That’s when you stop climbing the corporate ladder—and start installing the express elevator.
Skills are your armor. They get you hired, sometimes promoted, and often overloaded. You become the reliable one—the “Can you check this ASAP?” person.
Skills earn respect—but they don’t always earn visibility.
Being the go-to doesn’t always mean you’ll be the go-up.
In a world overflowing with connections, it’s your competence that cuts through the noise.
Connections open doors—sometimes ones you didn’t even know existed. They bring you into decision-making rooms, coffee chats with clout, and yes, the occasional jargon-filled off-site with the execs.
But networking isn’t about name-dropping or working the room with a rehearsed smile. True networking is about building genuine relationships, offering real value, and leaving a lasting impression—for all the right reasons.
Because in the end, it’s not who you mention—it’s who remembers you.
This isn’t a rivalry; it’s a rhythm. Skills open doors, but connections walk you through the right ones.
Be great at what you do, but don’t stay hidden behind the glow of your screen—visibility matters.
So, keep sharpening your craft—but also polish your presence. Because in today’s corporate game, your LinkedIn might just matter more than your résumé.

