We come across many people are on their mobile devices, reading, scrolling down, tweeting, emailing or just surfing. If you want to understand just how ubiquitous social media is, Social media is the single most important disruptive technology we have seen in a generation primarily because it is actually changing the way we behave. It is changing our concentration spans and points of reference and our capacity to absorb messages and information.

Social media is a phrase being heard lot these days, but it can sometimes be difficult to answer the question of what is social media is. If Facebook is a social media site, and twitter is a social media site, and Wikipedia is a social media site, then just what is social media? The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. This would be a website that doesn’t just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article.

Social media growing beyond boundaries from what it was supposedly invented for, its impacts are seen everywhere Politics, Business, Technology, Entertainment, lifestyle, Sports and even Personal life.

It was the reason for a revolution, Arab spring. It was the reason for the fall of few monarchy’s people from radical rulings. It became a medium of free expression. or dictators. It threatened the long standing kingdom of Saudi, which forced the king to offer citizens with perks to keep his seat safe (for some more time at least).

Social business is growing more sophisticated, with social business tools moving beyond simple business-to-consumer product and brand promotion to sophisticated platforms for both internal and external communication and collaboration.

Descent number of followers for a particular brand on Social networking site is good thing on company’s portfolio. Even companies do paid promotions to gain more followers. Here are few stats, 84% of online shoppers use Social media so advertising on media can get 15% more conversion rate. Social media gives double business leads for one lead from any other medium.

Commercially, for small companies social media is a terrain changer. My startup Kornerseat, which was just an idea from last few months, now has taken very tiny shape because of the social media. Which I believe can give a platform for my venture in it’s started commercially. More than that, it is evolving all the time and advertisers who are deploying resources to on-line and social media should be aware of these changes.

Social media is playing huge role in promotion of movies, music alums or any other format of entertainment. Success of a movie trailer or music video or song uploaded on sound cloud is counted no of hits. We have come across billboards which say 2 million views in 24 hrs, a new record. A review from a celebrated movie critic can decide box office of a movie.

Social sites latest ways of finding love, thousands if not millions of people get married to a person met on social site. One such very recent example being a Patna gal married to a guy from US, whom she got introduced to on FB. These are just a couple of the numerous ways that social media can thwart would-be relationships. And needless to say, online profiles, new “friends” and unwanted notifications can also cause unnecessary problems once a relationship has begun. We have all been guilty of going through our current flavor du jour‘s photos only to see old pictures of his former flame. Suddenly you have burbling feelings of jealousy all because of some stale images from long ago. You are his present, but social media have you living in the past